About me
I am a second-year Fashion Branding & Communications student at the University for the Creative Arts with a passion for creative storytelling, branding, and visual communication. Through my studies and practical experience, I have developed skills in graphic design, content creation, creative direction, photography, styling, and marketing. As the current Head of Graphic Design for UCA’s Let It Out! Zine Society, I enjoy bringing ideas to life through thoughtful design and creating engaging experiences that connect brands with their audiences. Much of my creative work is inspired by nostalgia, pop culture, and the communities that shape how we express ourselves. From exploring the playful aesthetics of 2000s dress-up games to celebrating camp cinema, fashion history, and alternative beauty, I enjoy transforming familiar cultural references into contemporary visual concepts. These influences allow me to create work that feels both personal and relatable, blending storytelling, design, and fashion to evoke emotion, spark curiosity, and encourage self-expression.
Professional Expertise
Brand Identity Design
Graphic Design
Creative Direction
Developing visual identities, logos, and branding systems that communicate a clear and engaging brand message.
Creating print and digital design solutions including editorial layouts, promotional materials, and marketing assets.
Leading projects from concept to execution through art direction, visual storytelling, and cohesive creative development.
Content Creation
Fashion Communication
Editorial Design
Producing engaging content across social media, photography, video, and digital platforms to strengthen brand presence.
Combining branding, consumer insight, and storytelling to create meaningful connections between brands and audiences.
Mastering the art of layout and typography for print and digital publications.
Marketing & Social Media
Trend Forecasting & Consumer Insight
Technical Skills
Developing campaigns and audience-focused content strategies that increase engagement and brand awareness.
Researching cultural, fashion, and beauty trends to inform creative concepts, branding decisions, and marketing strategies.
Proficiency in Adobe Creative Suite, Sketch and modern web development frameworks.